AppMagic's 10th anniversary report says mobile games last led in-app purchase revenue in 2016, and non-gaming apps have been ahead ever since.
Top earners: TikTok has been the top-grossing app every year since 2020, and TikTok and AI chatbots now lead overall IAP revenue.
Games: Honor of Kings has led IAP revenue since its 2017 debut and passed $1.1 billion in 2026. Free Fire generated no revenue at launch but has since earned $3.3 billion.
Downloads vs. revenue: Among Us reached 930 million downloads but made only $52 million, while Umamusume earned $1.6 billion from 19 million downloads.
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AppMagic's 10th anniversary report says mobile games last led in-app purchase revenue in 2016, and non-gaming apps have been ahead ever since.