Alawar's head of marketing says a 70% Steam Daily Deal, Steam Train Fest and a creator campaign helped Beholder: Conductor sell 81,088 copies in 14 days, about level with its launch, 15 months after release.
The discount: The US price dropped from $13.99 to $4.19, the deepest Alawar had gone, chosen because discounts below 50% had converted worse for them.
The campaign: Train Fest ran July 20 to 27, and a Jestr creator campaign generated 9.2 million video views for $5,600.
Wishlists: From July on, most wishlist purchases came from wishlists added in 2026, which the article says means the sales weren't just old wishlists converting.
The series: The other three Beholder games sold 58,216 copies during the campaign, up from 5,080, and bundles sold 37,684 units.
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Alawar's head of marketing says a 70% Steam Daily Deal, Steam Train Fest and a creator campaign helped Beholder: Conductor sell 81,088 copies in 14 days, about level with its launch, 15 months after release.