The Baby in Yellow began as a 48-hour GMTK jam entry and has reached around 400m downloads, almost all found through content creators.
Platforms: 320m on Android, 80m on iOS and about 100k on Steam.
Money: The game is free to start, with the full game at $4.99. Greg Lee says the studio makes around £2m a year, rising 50%-100% in years with major updates.
What's next: v1.0 arrives next year and finishes the main story arc, with the same model kept.
Mobile horror: Lee calls age ratings "a bit of a rocky ride", saying the game has been rated higher than it should have been.
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TL;DR of the article, generated automatically.
The Baby in Yellow began as a 48-hour GMTK jam entry and has reached around 400m downloads, almost all found through content creators.