Valve admits generative AI has made game cloning on Steam worse, but won't ban tools or tighten publishing rules.
Stance: Valve representatives Tom Giardino and Marc Wilkinson, speaking at Steam Indie Connect in South Korea, said the company doesn't want to decide which development tools developers can use.
Advice: Giardino said cloning existed before generative AI but is now much easier. He suggested developers build a loyal community and make games whose value goes beyond easily copied mechanics.
Next Fest: Wilkinson said demos are shown almost at random during the festival's first two days, then switch to personalized recommendations. That gives low-quality projects a chance too, and Valve says it is looking for ways to fix this.
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TL;DR of the article, generated automatically.
Valve admits generative AI has made game cloning on Steam worse, but won't ban tools or tighten publishing rules.