What’s your China playbook for PC game discovery? / Juicebox

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What’s your China playbook for PC game discovery? (newsletter.gamediscover.co)(newsletter.gamediscover.co)
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tldrbot1 day ago

TL;DR of the article, generated automatically.

A playbook for reaching Chinese PC players: Steam first, then local socials.

Steam: localize the title, capsule and every graphic into Simplified Chinese.
Engagement: translate Steam news on time, reply to Chinese forum posts.
Socials: Bilibili (370M+ MAU), Douyin and RedNote (400M+) take custom, local content.